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Related Story: "User Groups Comment"
#101 _What do you think?
- AOL and Netscape
America Online and Netscape Communications are now presenting the world with news
that rivals even the Clinton/Lewinsky soap opera... but is actually much more interesting!
This new takeover now ups the ante in the heated competition between rival Internet
browsers -- is it good news or bad news?
Remembering back to a cool summer evening in 1991, Don Rittner (Mug News Service),
Kathy Ryan (then Product Development Manager for the newly named "America Online")
and myself were chatting about how to help spread the word about AOL throughout the
ranks of the User Group Community. Kathy related many ideals and strategies we all
shared with young and reckless Steve Case -- the driving force behind this new upstart
service. We laughed about how AOL was far superior to the [then] leading Compuserve
online service, and how we would some day take over the world of online computing.
Little did we know what the future would hold.
A lot of water under the bridge -- now, this 5-million-pound bully in the world of
online telecomputing will rule not only the largest single internet provider on the
planet, but also the software that accesses this electronic world. The $4 billion
stock-swap with Netscape will put the 'other' browser on the hundreds of thousands
of bright new CD-Roms hitting the mailboxes of America sometime in late 1999.
If AOL leaves Netscape Navigator alone, and allows it to develop along its current
path, they'll have a home run. If they don't, and let the folks in Dulles get their
fingers into the pie, we may not be so happy. AOL really needs to be in the online
service business and NOT software programming as evidenced by their ragged track
record in software implementation. AOL with a Netscape front end will be a killer...
Netscape with an AOL front end will not. What scares many people most is the prospect
that Case has understudied Gates a little too much, and the ivory tower plan is to
take Netscape out... thus allowing AOL to become the big guy on the block in the
browser wars.
Now, this is great news for Netscape. Microsoft and its Internet Explorer browser
will now have to move over as the deep pockets of AOL delivers Netscape to the doorsteps
of the masses.
Since AOL provides access to a huge community of Internet newbies, I have first hand
experience in understanding how important it will be for AOL to make the right moves.
Several of our email accounts, as well as the Apple User Group Listing generates
hundreds of inquiries from AOL users. Our hot-link on AOL directs many stumped users
to our help line and I cannot remember how many times I've advised these folks to
use Netscape rather than Explorer as their AOL/Web browser.
Although Microsoft's Internet Explorer ships free on thousands (maybe millions) of
new computers, I somehow have the suspicion that AOL with Netscape will ALSO be installed
on those machines. The difference will be the almost-free AOL dial-up account which
will be wired and ready to go. Guess who will go out and buy an ISP service when
AOL is just a local click away with service as low as $4.95 per month?
On the dark side, we do not know how this new relationship will manifest itself on
the masses. If AOL continues to bully their online community with canned content,
and make it extra tough to utilize web-only access, the story won't have a good ending.
Content providers will continue to pay through the nose for positioning on AOL. We
experienced the AOL executioner's ax in 1995 when the powers decided that a 'nonprofit'
user group forum was not a revenue stream for AOL and had to go. Many other smaller
companies, like Microfrontier, didn't exactly get the ax, but were forced off just
the same. Who can afford to pay AOL thousands of dollars a week to provide free support
for their end users?
As we step over the line into 1999, and hurl toward the end of the century this drama
could become the computer users' most important story to follow.
We'd like to hear from you and your members.
Send your comments to: UGNetNews@AOL.com with
NETSCAPE in the Subject line!
Fred Showker
Related Stories: #102 Gates Under Fire,
and User Groups Respond
Fred Showker is a designer, consultant, writer and speaker. He has published 60-Second
Window and DT&G Magazine online since 1990, and is director of The Graphic Design
Network which includes The Design & Publishing Center at www.Graphic-Design.com.
(1994) He was a co-founder of both The User Group Forum on America Online (1987),
The User Group Network at www.User-Groups.net,
(1994) and the Designers' Bookshelf (1996)
He originally founded Showker Graphic Arts & Design in 1972, has been an avid
computer activist and supporter since 1984.
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